Genshare

Genshare was a UK service based in Loughborough. The main goal of the project was to improve the lives of elderly people following the Covid-19 pandemic.

A range of different tools were used to frame the behaviours, pains, motivations and goals of users. This allowed us to identify the best opportunities to relieve these pains and add value to users.

marion persona — Defining behaviours, pains, motivations and goals of users

charlie persona — Defining behaviours, pains, motivations and goals of users

storyboard — Storyboarding to understand how users will become aware and interact with the service

value proposition marion — Using value proposition canvas to identify the best opportunities to relieve pains and add value to users

value proposition charlie — Using value proposition canvas to identify the best opportunities to relieve pains and add value to users

The social business model canvas was used to define key activities, relationships, segments and channels that would be required to get the business running

customer journey map — Customer journey mapping was used to develop the stages users will follow from discovering the service, through to leaving it

service
blueprint — A service blueprint was used to develop the channels and support processes needed by the service

stakeholder map — Stakeholder mapping was used to define who would facilitate and who would be impacted by the service

The main goal of the project was to improve the lives of elderly people following the Covid-19 pandemic. One of the biggest challenges was conducting research with no direct access to users. The data gathered related to primary data collection (books, personal sources, journals, newspapers, websitess, government records).

genshare outcome — Final service concept and value proposition

Thomas Mott

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